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indian corporate case studies

Indian Oil Corporation Ltd. (IOCL), an energy major operating as the largest company in India in terms of turnover, saw an opportunity to capture a place for itself in the polymer market. To achieve...

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Case Study of ChexSystems

The “Central Bank” series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting...

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Case Studies on Yorkshire Building Society

CRM involves developing real, effective relationships with customers, and YBS has built an important lead in this area. CRM works only if a business is able to build up knowledge of its customers,...

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Case Study on Bharat Natural Gas Company Limited

Marketing – value proposition and value delivery, switching cost, customer acquisition and retention, positioning, pricing, distribution and retailing, role of trust and transparency to build...

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A Case Study on Vodafone Italia

Challenges: Since 1995, Vodafone Italia has grown at an impressive rate, acquiring both consumer and corporate clients. This rapid growth led to an urgent requirement to restructure its Customer Care...

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Case Study on Customer Acquisition Strategy

Business Issue: A chemical distribution company’s sales team was focused on selling and managing business within existing customers and was not effectively acquiring new customers. In an effort to gain...

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Case Study on AAPT Business Transformation

Purpose of This Paper: AAPT’s selection and implementation of Infonova’s next-generation, BSS also known as ‘Project Hyperbaric,’ which enabled a radical business transformation and claimed to have...

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Case Study on EMED

Challenges: Growth and profitability, EMED’s owners were looking to diversify their holdings. In addition, the company was viewed as an excellent manufacturing company that was not maximizing its...

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