indian corporate case studies
Indian Oil Corporation Ltd. (IOCL), an energy major operating as the largest company in India in terms of turnover, saw an opportunity to capture a place for itself in the polymer market. To achieve...
View ArticleCase Study of ChexSystems
The “Central Bank” series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting...
View ArticleCase Studies on Yorkshire Building Society
CRM involves developing real, effective relationships with customers, and YBS has built an important lead in this area. CRM works only if a business is able to build up knowledge of its customers,...
View ArticleCase Study on Bharat Natural Gas Company Limited
Marketing – value proposition and value delivery, switching cost, customer acquisition and retention, positioning, pricing, distribution and retailing, role of trust and transparency to build...
View ArticleA Case Study on Vodafone Italia
Challenges: Since 1995, Vodafone Italia has grown at an impressive rate, acquiring both consumer and corporate clients. This rapid growth led to an urgent requirement to restructure its Customer Care...
View ArticleCase Study on Customer Acquisition Strategy
Business Issue: A chemical distribution company’s sales team was focused on selling and managing business within existing customers and was not effectively acquiring new customers. In an effort to gain...
View ArticleCase Study on AAPT Business Transformation
Purpose of This Paper: AAPT’s selection and implementation of Infonova’s next-generation, BSS also known as ‘Project Hyperbaric,’ which enabled a radical business transformation and claimed to have...
View ArticleCase Study on EMED
Challenges: Growth and profitability, EMED’s owners were looking to diversify their holdings. In addition, the company was viewed as an excellent manufacturing company that was not maximizing its...
View Article
More Pages to Explore .....